Our publisher is a supporter who writes: one to three people who follow a football club from the stand, home and away, and write it up the same evening. The report on the bus home, the preview two days before, a newsletter on Sunday morning.
Their readers were there, or wanted to be: season-ticket holders, parents of the youth team, the away fan who missed the bus. They know the players' surnames and last season's table. They want the score first, then what it felt like.
Einsnull is built for that. Type the score line into the excerpt and the report opens with a scoreboard. Author, date and tags fill the match sheet on their own. A page with a table becomes the standings with your club marked, and the next preview counts down to kick-off.
Nordwand is our example of such a fanzine. Nordtal FC, the north stand, the district league and the people writing here are invented.
How every part of a post looks is in the style guide.